How has the pandemic changed women’s makeup preferences?
With the masks we had to use after the corona virus epidemic, the new area of interest of those who attach importance to visuality has been the eye. In addition, the demand for lipstick decreased with the use of masks. This also hit lipstick sales. Other facial cosmetics, lip and face make-up products were not used. Due to this new era, the interest in hygiene and personal care products is also increasing. We understand that in the new period. Products such as foundation, lipstick, etc. are used less frequently now. Make-up products such as mascara, eyeshadow and eyeliner are popular. Naturally, the demand for these products was higher than skin and lip make-up products.